33. The Law of Excellence

The market pays excellent returns and rewards for excellent performance, excellent products, and excellent services.

Customers want the very most for the very least. They prefer higher quality over lower quality because higher quality promises greater satisfaction and fewer problems after purchasing. Companies with high quality ratings can charge more and earn more per sale. A commitment to product or service excellence is the safest and most predictable strategy for achieving business success.

The first corollary of the Law of Excellence is The market pays average rewards for average performance and below-average rewards for below-average performance.

The market is a just taskmaster. It is always fair. It is always ...

Get The 100 Absolutely Unbreakable: Laws of Business Success now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.