25. The Law of Obsolescence

Whatever exists is already becoming obsolete.

The Law of Obsolescence says that everything—products, services, skills, core competencies, advertisements, marketing strategies, and business processes—is becoming obsolete with the passing of time. To survive and thrive in these times of turbulence, you and your company must be fast on your feet and prepared to deal with continual change as an unavoidable fact of life.

The first corollary of the Law of Obsolescence is Tomorrow will be different from today.

The most frustrated people in business today are those who are trying to hold back the tide of change by failing to adapt, or by adapting too slowly to the competitive onslaught that is taking place all around them. ...

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