January 2000
Beginner to intermediate
319 pages
5h 56m
English
Content preview from The 100 Absolutely Unbreakable: Laws of Business SuccessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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25. The Law of Obsolescence
Whatever exists is already becoming obsolete.
The Law of Obsolescence says that everything—products, services, skills, core competencies, advertisements, marketing strategies, and business processes—is becoming obsolete with the passing of time. To survive and thrive in these times of turbulence, you and your company must be fast on your feet and prepared to deal with continual change as an unavoidable fact of life.
The first corollary of the Law of Obsolescence is Tomorrow will be different from today.
The most frustrated people in business today are those who are trying to hold back the tide of change by failing to adapt, or by adapting too slowly to the competitive onslaught that is taking place all around them. ...
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