53. Chart a Course in Response to Change

Exceptional leaders chart a course that offers a meaningful response to the demanded and desired forces they uncovered while mapping the territory. They lay out a realistic path through the wilderness of uncertainty created by change.

Chart your course with a matched response to demanded and desired change forces. For example, Blockbuster Inc. Chairman John F. Antioco recognized the demanded or required change forces hitting his industry. Video rental stores face challenges from multiple other sources that offer in-home entertainment. Satellite, cable, and broadband Internet loom as big players to bring movies and other couch-comfortable media into homes. Antioco signed a twenty-year deal with Enron Corp. ...

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