The 10X Rule: The Only Difference Between Success and Failure

Chapter 5

There Is No Shortage of Success

The way you view success is just as important as how you approach success. Unlike a product that is manufactured and inventoried, there is no “limit” as to how much success can be created. You can have as much as you want, and so can I—and your achievement does not prevent or limit my ability to achieve. Unfortunately, most people look at success as though it is somehow a scarcity. They tend to think that if someone else is successful, it will somehow inhibit their ability to create success. Success is not a lottery, bingo, a horse race, or a card game that allows for only one winner. It is simply not the case. Gordon Gekko in the movie Wall Street said, “for every winner, there is a loser.” Success is not a zero sum game, there can be many winners. Success is not a commodity or resource that has limited reserves.

There will never be a dearth of success because it is created by those who have no limits in terms of ideas, creativity, ingenuity, talent, intelligence, originality, persistence, and determination. Notice that I refer to success as something that's created—not acquired. Unlike copper, silver, gold, or diamonds—items that already exist and that you must find in order to bring to market—success is something people make. Great ideas, new technologies, innovative products, and fresh solutions to old problems are all things that will never exist in shortages. The creation of success can take place all over the world—either at the ...