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The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

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Chapter 13

Go “All In” and Overcommit

Now that I hopefully have rehabilitated your opinion about the nature of obsession, let's discuss what we have to do to get you to go “all in” on every action and fully commit to every opportunity.

Most people are familiar with the “all-in” concept as a poker term. It's what takes place when a player puts all of his chips at risk and either gets knocked out or doubles up. Though I'm not talking about money or chips here, I'm referring to a much more important bet—your efforts, creativity, energy, ideas, and persistence. Massive action is not like a poker table; you never run out of action chips in life or use up all of your energy and effort by committing yourself. The most valuable chips you have are your mind-set, actions, persistence, and creativity. You can go “all in” with energy as many times as you want—because even if you fail, you can keep going all in!

Most of society discourages the all-in mentality because we are taught to play it safe and not to put everything at risk. We are encouraged to conserve and protect ourselves from losses rather than to go for the big payoff. The giants on this planet are willing to make the big plays. This mind-set is yet again based on the myth that your energy, creativity, and efforts are material things with limited quantities that cannot be replaced. There are certain things in life that have limits, but you don't unless you impose limits on yourself.

It is vital that you get your head completely ...

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