Chapter 20
Omnipresence
The word “omnipresence” conveys the concept of being everywhere—in all places, at all times. Can you imagine what it would be like if you, your brand, and your company could be everywhere all the time—and how much power this would give you? Although it may seem impossible, this should be your goal. The things that are assigned the most value on this planet are believed to be available everywhere. It is impossible to amass true success without thinking in terms of making your ideas, products, services, or brand universal. The things upon which people depend most are omnipresent, from the oxygen you breathe to the water you drink to the fuel you burn in your car to the electricity that runs through your home to the most impressively branded products on earth. What these items have in common is that they're accessible everywhere. You see them, constantly, depend on them, and have become used to needing them, in most cases, on a daily basis.
Consider something as seemingly obvious as the news. TV channels, newspapers, radio, and the Internet deliver the news 24/7—so that's usually what's on people's minds most frequently. We see it when we wake up, we talk about it at the water cooler, we hear about it throughout the day, and we watch it on television before we go to sleep.
This is the kind of mind-set from which you must operate—to make yourself available everywhere. You want people to see you so often that they think of you constantly and instantaneously ...
