The 10X Rule: The Only Difference Between Success and Failure

Chapter 23

Getting Started with 10X

So where do you even get started with all this? What kinds of challenges might you run into? And how do you make 10X a truly persistent discipline? All you really have to do is look at the list of what successful people do to determine what you need to do. When to start? Well, remember: There are only two times that exist for successful people. You want to focus to some degree on now but keep most of your attention on the future you desire to create. You certainly can't start yesterday, and if you wait until tomorrow, you won't be a success because you will have violated an important tenet of the successful: Act now and then keep acting with the knowledge that enough actions taken now will create the future. When successful people become lazy, they add time to their decisions. At that point, they are probably more concerned with protecting what they have than with creating new levels of success. And conservation of success or what to do with it once you get it is not what this book is about!

I wrote this book at 52 years of age and have currently created enough success for myself, only to have an appetite for more. I truly believe that I have yet to entirely fulfill my capacity or abilities. I don't want it just for the game or the money but mostly because I really do consider it to be an ethical obligation to utilize my potential. Whatever—or whoever—drives you, go get it now—and quit being reasonable with yourself.

I am undertaking a major ...