Building External Validation
In Chapter 1, I discussed the importance of including a discussion of customer validation in your investor presentations. To convince investors to back you, you need credible third-party confirmation that your solution is not just good but viable in the marketplace. In this chapter, I would like to go into greater detail on how this is best accomplished. To recap, I presented the following hierarchy of validation sources:
- Customers
- Partners
- Channel intermediaries
- Industry experts and consultants
- Other credible stakeholders
Let’s discuss each in more detail.
Customers
Whether you think you have the most appealing ...
Get The 12 Magic Slides: Insider Secrets for Raising Growth Capital now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
