December 2013
Beginner
224 pages
5h 51m
English
Content preview from The 12 Magic Slides: Insider Secrets for Raising Growth Capital
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Slide 2: The Problem
Once you sense that your investors are OK with Slide 1 and that they remain interested, it is time to move on and discuss the problem that you are solving.
Early on in developing The 12 Magic Slides, my partners and I had a number of spirited discussions with investors and entrepreneurs about the pros and cons of emphasizing either the benefits that your solution provides or the pain points/problems that you solve. We discovered that, by far, investors are more interested in hearing you talk about solving problems! We also found that you can often describe the same product attribute either as a benefit to be enjoyed—or a ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.