Slide 8: Go-to-Market Strategy

Slide 8, which describes your go-to-market strategy, tells investors how you plan to capture market share and grow your business. Even if you are not ready to launch your product, it is important to show your understanding of future sales and marketing strategies to establish that you, as CEO, have a comprehensive understanding of how to best generate future revenues.

If yours is a later-stage firm and already realizing revenues, this slide will be easier to develop and discuss. However, you still must convey to investors that you have a deep understanding of optimal revenue-generating strategies and can provide ...

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