POWER #6

You Go First

Your central question:

How can I visibly act to increase the V-Zone?

However great your story, only tangible results will make you a successful marketing leader.

Not surprisingly, being seen as a conduit for tangible results is a top driver of marketers’ career success (12 percent). It’s also a significant contributor to their business impact (6 percent).

The reason is simple. The company’s most senior leaders, who have a big say in marketers’ career progression, value tangible outcomes, especially revenue and profit growth. No abstract idea, no story, no plan can compete with hard-nosed business results. The closer you speak and act on the revenue and profit lines, the stronger your internal recognition. And the more ...

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