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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Patrick Barwise, Thomas Barta

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POWER #8

Cover Them in Trust

Your central question:

How do I get my team to ask, not for permission, but for forgiveness?

Think back to the best boss you’ve ever had. How did the quality of their leadership affect you? How much more productive were you? How much more did you enjoy your job?

The chances are that a great boss developed you by giving you tasks that stretched you enough, but didn’t just throw you in the deep end without support. They delegated but were always there to help. Above all, they trusted you and had confidence in you—which, in turn, boosted your own confidence and gave you the scope to develop your skills.

When leading a team, never forget your experience as an underling who had to be managed by a team leader. There’s ...

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