October 2013
Beginner
312 pages
6h 58m
English
Content preview from The 15 Essential Marketing Masterclasses for Your Small Business
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Masterclass 1
The Perfect Practical Marketing Plan
In this masterclass you will learn:
- Why a marketing plan is essential for your business.
- How to create an effective targeted marketing plan.
- The marketing planning mistakes to avoid.
Whilst many of the small businesses that have approached me for assistance with their marketing had not previously recognised the need for a marketing plan, they had certainly been experiencing the problems and challenges associated with not having one. These include:
- Overspending their marketing budget. This can be as a result of panic buying when business is slow, or of failing to keep within affordable limits when business is booming.
- Spending money on unsuitable marketing activities. Without a clear understanding ...