Masterclass 6

How to Write Successful Adverts

In this masterclass you will learn:

  • How to avoid the common and not so common advertising mistakes.
  • About AIDCA, why it's your ultimate copywriting tool when writing adverts.
  • How to write adverts that generate responses and sales.

I began my marketing career writing full page adverts for a life insurance company, for publication in tabloid newspapers. From this early experience I became fascinated by advertising and have become a lifelong student of the subject, reading books from the advertising greats and trying out new techniques to improve the responses to my adverts. Since those early days I have written hundreds of adverts promoting many products and services, including pest control, accountancy, ...

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