Masterclass 10

The Secrets of Successful Email Marketing

By Liz Barnes, FCIM Chartered Marketer and business to business (B2B) e-marketing expert

In this masterclass you will learn:

  • Why email marketing is still one of the best tools for reaching business audiences.
  • Tips about how to get your emails opened and responded to.
  • Why you should invest in your database.
  • Tips for renting B2B data.

I was delighted when Liz Barnes, a highly respected Chartered Marketer and Fellow of The Chartered Institute of Marketing, offered to share her e-marketing tips and expertise in my book. Liz has many years' experience running e-marketing campaigns for small and large businesses and is renowned for talking expert marketing common sense. I am sure you will find ...

Get The 15 Essential Marketing Masterclasses for Your Small Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.