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The 2006 ASTD Training & Performance Sourcebook by Patricia Phillips, Mel Silberman

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Instrument 5

DOES YOUR ELECTRONIC SALES COMMUNICATION GET THROUGH?

Dennis Collins and Donna Goldstein

Dennis Collins is one of the nation's most successful radio executives. He is currently the senior vice president and general manager of Jefferson Pilot's group of stations in Miami: LITE-FM-101.5, MAJIC-FM-102.7, and WAXY-AM-790. With his 30-year career in advertising, communications, and marketing, Dennis has had the opportunity to assist hundreds of businesses, both large and small, in nearly every industry. He has trained thousands of record-breaking, unstoppable salespeople. Dennis speaks widely on innovative approaches to sales and marketing. In 2001, he received the highest honor in the radio industry, the A.I.R. Excellence in Radio ...

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