CHAPTER 11

MULTINATIONALS: GOODBUSINESS OR BAD?

Multinational corporations have the power and resources to introduce the sustainable manufacture required for necessary change. How much are they likely to cooperate? On present showing, not much, other than some elaborate public relations exercises. The world power groupings of which they are such a significant part seem more inclined to push their own short-term interests, to favour ‘islands’ of prosperity, rather than engage the needs of humanity as a whole. In this area, perhaps more than any other, a fresh start is necessary, using strategies compliant with both axioms.

One doesn't have to research too far to find that multinationals generally get a bad press. It is a part of conventional ...

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