PART 2: The Power Values

4

Integrity Aligns Goals and Standards

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Logging and timber production have traditionally been among the most dangerous of industries. Beyond the hazards of felling trees, there are countless ways workers can be cut, crushed, or otherwise injured or killed. And yet Weyerhaeuser, one of the oldest and largest timber companies in the world, chose to emphasize its employee safety program by focusing on, of all things, seat belts. “It may seem strange that we even needed a program like this,” said Richard Hanson, the former chief operating officer.1 In the states where Weyerhaeuser operates, existing laws mandate wearing seat ...

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