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The 360 Degree CEO by Lorraine A. Moore

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CHAPTER 1

Purpose, Passion, and Principles (P3)

Purpose

An overarching purpose guides 360 degree CEOs. It may be grounded in personal interest in the industry—agriculture as it feeds the world, energy as it provides the life source for cities and homes to operate, healthcare as new treatments contribute to improved lives. Or the sense of purpose may be demonstrated in the leader’s ability to create a raison d’etre for their employees, to define a vision or to highlight the context within which their work matters.

Right now, we are going through a restructuring going to public. To keep people motivated, inspired and engaged when the workloads are extraordinary is challenging. It’s hard for people who have not been through that environment as ...

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