CHAPTER 7

The Self-Aware CEO

Failure helps you learn very quickly. It is part of the necessary ingredient for growing quickly and transforming. Failure has got a bad rap and we avoid it like the plague; that means we avoid being spectacular as well.

—Suzanne West

I turned things down because it was a trade-off that I couldn’t reconcile in the moment. The trade-off was too great in the moment. I couldn’t figure out a way to do what I knew was important personally to what was important professionally. And the personal whip won every time. So I am very proud of the fact that if I didn’t think I could figure out how to make it work, I did choose the personal and I took the risk that my career would not go anywhere. And ironically, it actually in ...

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