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Rule 12 DESIGN QUICKLY, DECIDE SLOWLY

The first 11 rules were concerned with getting the right idea. The next 14 are concerned with getting the idea right. This is the work of bending, shaping, and polishing your idea so it aligns with its purpose. This is the point at which you go from thinker to maker.

The default setting for traditional thinkers is to reach a decision as quickly as possible. In business, for example, managers tend to rely on a two-step process: know and do. They know something—from a case study, a book, an article, a best practice, a previous experience—and move straight to doing something. The flaw in this process is that ...

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