Image

Rule 29 INVEST IN YOUR ORIGINALITY

The ability to produce original work is a rare and valuable asset. It lies at the heart of innovation, strategic differentiation, and societal progress. It imparts a quality of “never-before-ness” that can command attention, fill voids, and create wealth. By definition, you can’t be original by copying an original. You have to start from a different place.

Originality doesn’t come from factual knowledge, nor does it come from the suppression of factual knowledge. Instead, it comes from the exposure of factual knowledge to the animating force of imagination. Imagination is the ability to conjure mental images, ...

Get The 46 Rules of Genius: An Innovator’s Guide to Creativity now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.