When you’re working in creative mode, you’re more likely to be imaginative and intuitive. But you’re also more likely to make logic errors. Switching back and forth between creative mode and critical mode is difficult, since it requires considerable mental and emotional effort. The best cure for logic blindness is to seek regular feedback from people who can critique your ideas instructively rather than constructively. It’s your job to be constructive—you’re the maker. What you need from them is a clear view from the outside. Ideal critics are those who will:

1. Listen to your idea, ask questions, and not react ...

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