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Rule 38 OVERCOMMIT TO A MISSION

Passion is a powerful thing. But it’s not always strategic. We live in a society where competition creates winners and losers. Unless you apply your passion to a unique purpose, you’re likely to be squeezed out by equally passionate competitors. It’s a cruel world. But it doesn’t have to be if you master “nichemanship”—the art of dominating a specialty that’s unavailable or uninteresting to others.

None of us is born with a purpose, but nature has equipped us with goal-seeking minds that let us perform better in the context of one—a sense that life means something. It’s the belief that we matter, that we’re making ...

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