DISCIPLINE 5
Achieves Transformation
COURAGE PERSUADES DRIVES RESULTS
DEENA AL-FARIS, COFOUNDER OF CAVIAR COURT AND founder of Qamrah, a fashion brand, is one of very few female CEOs of Saudi-owned companies. Her inclusive leadership has helped achieve transformation at a broader scale on behalf of a workforce of Saudi women.
In 2000, the Saudi monarchy launched an initiative to reduce the jobless rate among Saudi citizens. The new mandate stated that all companies operating in Saudi Arabia with more than twenty employees must employ at least 25% Saudi citizens.1 This was intended to reduce the economy’s nearly total reliance on skilled and unskilled ...
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