I came to see, in my time at IBM, that culture isn’t just one aspect of the game—it is the game.
—LOU GERSTNER, FORMER CHAIRMAN AND CEO OF IBM
IN THIS CHAPTER, WE WILL EXPLORE
■ the impact culture can have on organizational effectiveness
■ how to define an organization’s current and desired culture
■ which culture types are most aligned with business agility
■ how to shift organizational culture subtly.
Why Culture Matters: Lessons from a Failing Car Plant
In the 1960s, General Motors (GM) had over 50 percent of the US automobile market. In the decades since, that number has consistently been eroded by its competitors, at home and abroad. In 2015, that market share was just 18 percent. One story in particular ...