CHAPTER ELEVEN
Planning to Become anEmployer of Choice
The great French Marshall Lyautey once askedhis gardener to plant a tree. The gardener objected thatthe tree was slow-growing and would not reach maturityfor one hundred years. The Marshall replied, ‘In that case,there is no time to lose; plant it this afternoon.’
CEOs polled by PriceWaterhouseCoopers in its fourteenth annual global survey in May 2011 reported that their top priority was managing talent, overtaking the previous year’s top concern—risk management. PWC said that 55 percent of U.S. CEOs planned to increase their headcount over the next twelve months but were concerned that they might not have access to people with the right skills even after several years of ...
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