The 90 Day Brand Plan

The 90 Day Brand Plan

by Dain Walker
Released May 2024
Publisher(s): Wiley
ISBN: 9781394221097

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Book description

Become a known name and authority in your field to unlock infinite money-making opportunities

In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.

Discover how to nail and scale your likeability, charisma, and character as you channel your personal brand’s attention into whatever company or product you’re building. The author explains how he used his own personal Instagram following to grow multi-million-dollar brands, and how you can do the same thing.

 You’ll also find:

  • Strategies to use your creativity, sales abilities, action plans, and fun daily mental exercises to create the right mindset and skillset for growth
  • Ways to eliminate fear, rejection, and self-doubt as you learn to unpack personal belief into the creation of content of all sorts
  • Techniques to harness a variety of income streams, including those from social media, speaking, selling, podcasting, marketing, pitching, and advertising

An effective and insightful guide to harnessing the full potential of your personal credibility, expertise, and authority, The 90 Day Brand Plan will prove invaluable to influencers, promoters, marketers, entrepreneurs, and founders of all stripes. 

Table of contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Copyright
  5. Thank You
  6. Chapter 1: PERSONAL BRANDS FILL STANDS
    1. Personal Branding Versus Company Branding
    2. Do It in 90 Days
    3. Exercise: Imagine Your Future Self
    4. Chapter Summary
    5. Notes
  7. Chapter 2: LEAVE YOUR COMFORT ZONE
    1. Finding My Basement
    2. Starting from My Basement
    3. Just Start
    4. Exercise: Cast Your Future Self
    5. Chapter Summary
    6. Note
  8. Chapter 3: SLAY THE TIME VAMPIRES
    1. The Campfire‐to‐Empire Framework
    2. Your 90‐Day Tool Kit
    3. Exercise: Check Your Tool Kit
    4. The 90‐Day Mindset
    5. Exercise: Establish Your Mindset
    6. Chapter Summary
  9. Chapter 4: SCOUT INDUSTRIES, MODEL PEOPLE
    1. Study Like a Student
    2. Model the Greats
    3. Embrace Adaptability
    4. Exercise: Model Like a Nerd
    5. Chapter Summary
  10. Chapter 5: GET GOOD THROWING WOOD
    1. Maintain Your Messaging
    2. Weather the Seasons
    3. Build Your Tribe
    4. Cater to Your Tribe
    5. Exercise: Carve Out a Wood Pile
    6. Chapter Summary
  11. Chapter 6: MASTER THE SMOKE SIGNALS
    1. Work Five Themes
    2. Explore and Expand
    3. Go Viral
    4. Grab and HOLD
    5. Exercise: Experiment Madly
    6. Chapter Summary
  12. Chapter 7: GIVE VALUE, EARN LOYALTY
    1. Build Your Tribe
    2. The Three Hurdles of Trust
    3. Exercise: Plot Out Your Content Value
    4. Chapter Summary
  13. Chapter 8: FIND COWS, COOK MEAT
    1. Build Your Three Pillars
    2. Exercise: Seek Out Your Cash Cow
    3. Craft Your Cash Cow
    4. MEAT
    5. Exercise: Levels of Language
    6. Chapter Summary
    7. Note
  14. Chapter 9: COMMAND MOMENTUM, COLLECT MONEY
    1. Maintain Your Momentum
    2. Expand Your Offerings
    3. Exercise: Product or Service Price Progression
    4. Chapter Summary
  15. Chapter 10: BLUEPRINT YOUR FUTURE EMPIRE
    1. Identify Your Tribe's Means
    2. Prepare Your Empire's Menu
    3. Blueprint Your Empire
    4. Exercise: Your Future Empire Blueprint
    5. Chapter Summary
  16. Chapter 11: IMPORT AND EXPORT YOURSELF
    1. Access Roads
    2. The Rent‐a‐Tribe Effect
    3. Networking
    4. In Conclusion
    5. Exercise: Build Your Access Roads
    6. Chapter Summary
  17. Chapter 12: YOUR 90‐DAY BRAND PLAN
    1. How to Just Start
    2. My First 90 Days Schedule
  18. Appendix
    1. FAQs
  19. Index
  20. End User License Agreement

Product information

  • Title: The 90 Day Brand Plan
  • Author(s): Dain Walker
  • Release date: May 2024
  • Publisher(s): Wiley
  • ISBN: 9781394221097