Chapter 9COMMAND MOMENTUM, COLLECT MONEY

An image depicts the development of campfire areas with empire buildings, a few small houses, multiple restaurants, and transport facilities. Four different illustrations on each coreners.

You'll probably spend a fair amount of time in this phase of the process. And it can be tough. So the first portion of this chapter offers reinforcement for how to weather the seasons of maintaining your business. And although some of you might be itching to venture toward greater heights, I do recommend you feel really solid with your cash cow before expanding your offerings. But when you're ready, the second portion of this chapter shows you exactly how to branch out into a wider realm.

An illustration of two round balls in a balance scale. One end with small ball and other end with big ball size. Maintain Your Momentum

There several crucial lessons to keep in mind as you develop within your monetization phase.

Understand Your Market

So, you've monetized your offering. You're making sales and you're making progress and fanning the flames. But it's important to keep a balanced view of where you go from here, and that calls for remembering your core, initial intention: creating quality content and sharing it with like‐minded tribe members, whether or not an exchange of funds takes place. It's crucial to remember that your tribe comes for the warmth of your campfire, for the heat of your content. A few will be willing to buy, and will be hungry enough to do so, but they will be just a small percentage. But take heart: you can stoke additional ...

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