The 90 Day Brand Plan

Chapter 11IMPORT AND EXPORT YOURSELF

Let's say that, during your 90‐day brand plan, your campfire burned bright with content logs and you built impressive momentum. Once you establish a small selection of products and have successfully monetized your personal brand … what next?

Well, your campfire does not exist on its own; it exists in a marketplace and a world full of campfires—literally millions of content creators with their very own tribes, campfires, villages, and empires. Given this reality, as a successful tribe leader of your very own empire‐to‐be, how can you leverage the beginnings of your success in partnership and cohort with others doing the same for themselves? It's at this stage that you'll want to do more than just the dogged work of consistency and momentum. You'll want to capitalize on your success as an entrepreneur by upping your game in terms of self‐promotion.

If you work to position yourself as a leading authority on your topic and a master of unique solutions for problems in your industry, and if you establish strong relevance and memorability, then you have a lot to barter with. Your tribe can become a mechanism by which you can trade with companies and other campfires in exchange for opportunities, partnerships, and additional monetization avenues.

You see, once others catch wind of your following, your roaring campfire, and your ability to monetize ...