What’s the big idea?
The A–Z of Visual Ideas aims to open doors that lead to adventures in the land of imagination and inspiration. It links and interconnects ideas from all creative disciplines and different periods of history, to explain how and why they work and help readers connect to numerous sources that will inspire them.
The book is structured in an easy-to-use A–Z format. Each entry is a potential starting point for creating an idea or a possible source of inspiration to fire the imagination. It aims to help unlock creativity, ensuring that readers never again have to stare at a blank sheet of paper or a blank screen when striving for ideas. It aims to be an essential guide to creativity that will stimulate readers to create ...