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The A-Z of Visual Ideas by John Ingledew

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A

Art

A small number of priceless paintings hang in the art gallery that is in every person’s mind. Leonardo da Vinci’s Mona Lisa and Last Supper, Munch’s The Scream, Constable’s The Hay Wain and van Gogh’s Sunflowers are all there. We can picture them instantly. Ideas based on art can immediately grab the attention of the viewer.

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Ads for Habitat, 2006London-based agency WDMP recreated three of the most famous paintings in London’s National Gallery in this campaign for home store Habitat. Holbein’s The Ambassadors, Van Eyck ‘s The Arnolfini Marriage ...

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