Familiar but seen afresh
Connecting new ideas to established formats and longrunning campaigns can immediately grab the viewer’s attention. Piggybacking on the deeply familiar can be a short cut to quick communication.
Copper Greene, iRaq, 2004The iPod silhouette campaign is brilliantly usurped in this 2004 flyposter pasted around New York protesting against the horrific torture of prisoners in Abu Ghraib military prison and the occupation of Iraq. It was created by the collective Copper Greene using the picture of the hooded prisoner undergoing torture that has been described as ‘an image of evil’ and ‘the most haunting image of the early twenty-first ...