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The A-Z of Visual Ideas by John Ingledew

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T

Tension between words and images

The content of magazines and newspapers, books, posters, websites and advertisements is a fusion of text and images. Sometimes images are dominant and are supported by the text, at other times the text predominates. Art also features interplay between the title and artwork. To communicate powerfully the relationship between images and text must be carefully considered. The most memorable communications feature a dynamic synergy between the two.

image

Paris girlsThe subtitles that appear on the screen during foreign movies often create dynamic fusions of words and image, as here in a still from Godard’s A Bout de Souffle ...

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