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The A-Z of Visual Ideas by John Ingledew

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U

Unexpected venues

It is said that when trying to communicate, the only space worth buying is the space inside viewers’ heads. The usual spaces purchased for spreading messages are billboards, posters, 30-second television and cinema advertisements, magazine and newspaper pages and space on the internet. As communication through these traditional slots becomes increasingly ineffective, new and unexpected spaces can be found that convey messages in different and more exciting ways.

image

Step upJimmy Turrell turned these airport steps into a massive ad for Kyocera. See www.jimmyturrell.com

Spaghetti sourceMondo Pasta’s great ‘noodleslurper’ ad.

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