V
Visual metaphors
When someone moves house in Greece they hire a metaphor van: metaphor is Greek for removal and transportation. Visual metaphors transport meaning by making comparisons that reveal that something familiar possesses the qualities of something else. It is removed from its original context and transferred to another.
Ken Garland, Celtic KnotKen Garland wrote about finding visual metaphors in the street: ‘I can rarely take a photograph without drawing a metaphor from it either at the time or subsequently. On a street leading down to the docks in Galway I photographed a piece of rope that had been run over by a truck. It was a beautiful ...
Get The A-Z of Visual Ideas now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
