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The A-Z of Visual Ideas by John Ingledew

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W

Word of mouth

Messages can be conveyed from person to person in addition to coming from billboards, television or the printed media. Advertising and marketing companies are increasingly exploring new grass-roots methods of communication.

Innovative street-level interruptions to our daily lives can provoke epidemics of word-of-mouth recommendations. To promote their products, advertisers have begun to experiment with street ambassadors and flash-mob events where public spaces are filled with crowds orchestrated through text messages, the internet or fliers.

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The word of mouth tourConverse spurned traditional promotional methods to launch their ...

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