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The Accidental Instructional Designer: Learning Design for the Digital Age by Cammy Bean

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chapter 5

Finding Your Hook

In this chapter …

         • Why is grabbing the learner’s attention early so vital?

         • What strategies and tips can you use to hook your audience?

         • How do you keep people motivated to stick around?

The beginning. This is where your e-learning program needs to reach out and pull someone into the program in a meaningful way.

When you attract and sustain someone’s attention, you get very different results than when you force them to sit in front of your screen with their eyes peeled open clockwork orange ...

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