3
Vision
“If you don’t know where you are going, no map would help you.”
–Chinese Proverb
Snapshot 3.1
We are at the Phone Circuits Inc., a large designer and manufacturer of cell phone equipment and components. The CEO, Mr Rao, is presenting the technological and financial roadmap of his company to his top investors. He says that by mid next year, his company will have three products in the 3G technology space and hopes to derive nearly 60 per cent of its revenue through this line of products. Although the initial margins will be in the range of 20 to 25 per cent, he expects competition to be severe in the fourth quarter and erode the margin to about 15 per cent. In two years’ time, he expects nearly 85 per cent of the revenue to come from ...
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