13
Understanding the Communication Cycle
“You can have brilliant ideas, but if you can’t get them across, you won’t get anywhere.”
–Lee Iacocca
A dictionary definition of the word ‘communication’ has several meanings: to impart, to share, to succeed in conveying information, to pass on, to be connected, to transmit and to express one’s feelings. Why do we human beings communicate? We communicate to make sure our needs are met; we communicate to co-exist and help each other; more than anything else, we communicate because it is our human urge. The human race will undoubtedly come to a standstill if communication ceased.
13.1 Communication and Communication Cycle
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