“Your customer is the best source to ask if you want to know how to write a winning proposal.”



Proposals serve several purposes in a business context. Since a proposal is a written document, it has become more or less essential for contractual purposes. Customers use proposals for comparing different vendors. Vendors use proposals to demonstrate their superior position over other vendors

Proposal writing is one of the communication skills that would be called to play very often as a person advances in his or her career. While this applies especially in sales and marketing functions, the concepts presented here would apply just as much in an inward facing job like research and development.

From an external point of view, ...

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