The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

B. Bibliography

I’ve benefitted from the ideas of many great people during the making of this book. Writing is hard work, and it makes you appreciate the hard work of others who have written before you. This text would not be complete without highlighting a few of the books and authors that have provided inspiration to me.

Thank you, thank you, thank you.

Aaker, Jennifer Lynn, Andy Smith, and Carlye Adler. The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. San Francisco: Jossey-Bass, 2010.

Argenti, Paul A. Digital Strategies for Powerful Corporate Communications. New York: McGraw-Hill, 2009.

Bacon, Jono. The Art of Community. Sebastopol, CA: O’Reilly, 2009.

Bedbury, Scott, and Stephen Fenichell. ...