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The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World by Chris Grams

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3. Brand Positioning Research

The Four Key Questions

What kind of research homework do you need to complete before you begin to position your brand? Your homework will help you move beyond your own thinking and deeply understand what people inside and outside the organization think about the brand today—and what they might like it to become tomorrow. It will help you better understand the ...

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