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The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World by Chris Grams

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5. The Internal Brand Positioning Rollout

In the old days, positioning was largely the work of the marketing team, advertising agency, or PR firm. Employees simply enjoyed seeing the ads, reading the press releases, and checking out the new website along with everyone else.

Every employee of an ad-free brand must live the brand every day....

No more. ...

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