Chapter 4Shifting to a Commanding [Ad]Vantage Point

The key to the future is the ability to think on the edge of one's culture.Jennifer James, Ph.D.

Morale problems at a national retailer grabbed the executives' attention. Normally, when problems arise, the tendency is to find a quick solution to fix the complaint. These managers thought a team-building exercise would energize and inspire their people again. It sounded like good, proactive common sense. Was there anything wrong with this? It's a question of vantage points. If team building would move the organization strategically forward, they chose wisely. However, the real issue was not teamwork, as they assumed, but rather an inadequate business strategy. People were arguing because they ...

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