Chapter 5Adaptive Stretching: It's Not the Best Who Wins—It's Who's the Most Adaptive

Who are you going to believe, me or your own eyes? Deny everything.—Groucho Marx

George Prince, CEO of the innovation development firm Synectics, was a one-of-a-kind thought leader. His impact on innovation is similar to Walt Disney's impact on animation and Thomas Edison's impact on the light bulb. George understood how to innovate, and Synectics has successfully helped its clients innovate for more than 40 years; its client list is a "who's who" of Fortune 500 firms. In a conversation one evening at his home, I asked George what made him so creative. He looked at me with a twinkle in his eye (why do the wise ones have that twinkle?) and said, "I pay attention ...

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