Chapter 8Strategic Influence: How to Get People to Say Yes in the Right Way to the Right Things

There is no invariable strategic advantage, no invariable position, which can be relied upon at all times.—Sun Tzu

John F. Kennedy's influence prevented a war with the Soviet Union during the Cuban missile crisis, saving the world from a thermonuclear disaster. In its darkest time, Churchill's influence brought his nation to its finest hour against Nazi Germany. Gandhi's influence liberated the nation of India. Susan B. Anthony's influence in the suffragist movement gave American women the right to vote. Anne Sullivan's influence engaged Helen Keller to become a remarkable and inspiring human being. Kavita Ramdas's influence as the CEO of Global Fund ...

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