Chapter 10Being an Advantage-Maker: How to Play in a Different League

There's only one way to succeed at anything, and that is to give it everything.—Vince Lombardi

Not all leaders are Advantage-Makers. Leaders with the penetrating insight and sound judgment of an Advantage-Maker are able to turn situations to their best possible advantage, create superior outcomes in the face of constraints, and guard against the designs of their competitors.

Are you ready to take your advantage-making ability to the next level? Many managers wait too long. And worse, they repeat what they know instead of shifting. This is a surprising and unfortunate conclusion about failing companies and failing executives. In times of disruption, they rely upon the same ...

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