The Advantage

Chapter 6

Being Proactive

Most people, if you were to ask them, would consider themselves to be pretty proactive. We have so much choice, information and freedom now, coupled with a strong sense of individuality, and we operate within that cosy bubble the majority of the time. We focus on results, making decisions, dealing with change and managing our complex lives. This sounds proactive but is likely to be far more reactive. Why? The fast pace of our lifestyles, the sheer overload of information and the increasing use of technology in every sphere means that we are living in more of a reactive way, perhaps even unintentionally. Living reactively, we feel we are getting more done as we multitask our way through multiple demands on our time ...