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The Aesthetic Turn in Management
book

The Aesthetic Turn in Management

by Stella Minahan
November 2017
Intermediate to advanced
582 pages
22h 41m
English
Routledge
Content preview from The Aesthetic Turn in Management

[18]Spectacular metaphors

From theatre to cinema

Thomaz Wood Jr

FGV-EAESP, São Paulo, Brazil

Keywords Metaphors, Theatre, Cinema

Abstract The use of metaphoric language has grown in prevalence in recent years. Frontline organizations have become “magical kingdoms”: ethereal places where image and substance rarely coincide, and where metaphors turn into powerful tools for consultants and change agents. At the same time, scholars explore the “wonderful world of metaphors”. Once simple figures of speech, metaphors have been transformed into a respectable approach for organizational analysis. Although millenarian, the theatre metaphor constitutes an attractive system of ideas for studying organizational phenomena. In this paper, the theatre metaphor ...

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Publisher Resources

ISBN: 9781351147941